By Brian Lucas
This one is for Sylvia, may this new year bring you happiness!
“A single lie destroys a whole reputation of integrity.” -Baltasar Gracián y Morales, SJ (1601 –1658) Spanish Jesuit and baroque prose writer and philosopher
We no longer live in the 1600s era of Baltasar where the speed of news traveling the world was measured in years. The ever present and expanding internet and social media technologies now interconnect everyone and everything in a vast global network, instantaneously. We even invent new terms like “viral” to describe how fast information spreads today. This is an age of extreme information agility and reputation fragility. Father Baltasar was admonishing us not to lie. However, a single misrepresentation about ourselves or our companies can now spread like wildfire and have devastating effects. How can anyone doubt the criticality of online reputation management? Continue reading